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Analytics

See what's actually working across your connected accounts — by platform, by post, over time — and turn the patterns into your next content plan.

What Analytics is for

Analytics is the place to answer questions like:

  • "Which platforms grew this month?"
  • "Which posts drove the most engagement, and why?"
  • "When is the best time to post on Instagram for my audience?"
  • "What format should I make more of?"

It's not just dashboards. The whole point is to feed insights back into your next content decision — so this guide focuses on what to look at and what to do with it, not just where the buttons are.

Before you start

  • Connect the social accounts you want to measure (Workspace Settings → Social Connections).
  • Wait at least a few days of activity for trends to mean something — a single post is not a pattern.

Step 1 — Open Analytics

  1. In the left sidebar, click 📊 Analytics.
  2. The default view is the Unified summary — your top-level numbers across every connected account.

Step 2 — Read the unified summary

The summary has four sections:

  1. Headline metrics — total impressions, engagements, follower change, and AI Credits spent across all accounts for the date range.
  2. Trend charts — a sparkline per metric so you can see if you're up or down vs the previous period.
  3. Platform breakdown — same metrics, split per platform, so you can see where growth is coming from.
  4. Top posts — your best-performing posts in the range, sorted by your chosen metric.

Switch the date range in the top-right. Defaults: Last 7 days, Last 30 days, Last 90 days, or Custom.

Step 3 — Compare time periods

Comparing windows tells you what's improving (or not).

  1. Pick your primary date range.
  2. Click Compare to in the header.
  3. Pick Previous period (same length, immediately before) or a Custom range.
  4. Every metric now shows a delta vs the comparison: green = better, red = worse.

Best practice: compare like-for-like windows. A 7-day window that includes a launch day vs a 7-day window that doesn't will tell you about the launch, not the trend.

Step 4 — Drill into a specific platform

  1. Click any platform card (Instagram, LinkedIn, etc.).
  2. The view filters to that platform's accounts.
  3. Sub-tabs appear:
    • Posts — every post in the range, sortable by engagement / reach / clicks.
    • Audience — follower count, demographics, growth chart.
    • Best times — heatmap of when your audience is online (see Step 6).

For Instagram specifically, post-level analytics also include media views and the bio link's contribution.

Step 5 — Drill into a specific post

  1. Click any post row in Top posts or in a platform's post table.
  2. The post-detail panel shows:
    • Full caption
    • Native engagement (likes, comments, shares, saves where applicable)
    • Reach and impressions
    • Click count (via Aidelly's link shortener)
    • Per-comment sentiment breakdown
  3. Use the Why it did well insight card to see Aidelly's auto-analysis of the format, length, and topic.

Step 6 — Find your best posting times

This used to be guesswork. Now it isn't.

  1. Open any platform's analytics view.
  2. Click Best times.
  3. The heatmap shows, for each day-of-week × hour-of-day, your audience's historical engagement.
  4. Greener cells = higher engagement at that time.

When you schedule a post in Create Post, click Use best time to auto-pick a cell from this heatmap.

Step 7 — Read the insights feed

Aidelly auto-generates plain-English observations from your data.

  1. Click Insights in the left rail.
  2. Each card is one observation: "Your Instagram Reels are getting 3.2× more reach than your photo posts this month" or "LinkedIn engagement drops 40% on Fridays — consider shifting to Tuesday/Wednesday."
  3. Click any card to see the underlying chart that supports it.
  4. Dismiss insights you don't want to see again with the X icon.

Step 8 — Export the data

For deeper analysis or sharing with stakeholders:

  1. In any view, click Export → CSV to download the underlying rows.
  2. For client reporting (white-label customers), click Generate report to produce a branded PDF.

Common pitfalls

  • Numbers don't match the platform's own dashboard exactly. Different platforms expose different metrics through their APIs vs their dashboards. The trends will match; absolute numbers may differ slightly.
  • A post is missing from the table. It may not have been published through Aidelly — only Aidelly-published posts and connected-account posts collected via the API show up. Make sure analytics ingestion is enabled per platform.
  • Best Times shows the same hour for every day. Not enough post history yet. The heatmap stabilizes after ~20 posts on the platform.
  • The follower count looks stale. Aidelly refreshes follower counts daily. For real-time, refresh the platform card.

What to do next

Link Shortener

Turn long URLs into short, branded /l/<slug> links with automatic UTM tracking and click analytics, all inside Aidelly.

Warning Rules

Configurable email alerts for scheduling gaps, draft pileups, inbox backlogs, expired tokens, and underperforming posts.