Brand Profile

What Brand Profile is for

Anywhere Aidelly generates something for you — captions, ideas polish, AI inbox replies, image-editor outputs, repurpose drafts — it reads your Brand Profile first. A well-filled profile is the difference between "this sounds like an AI wrote it" and "this sounds like you wrote it."

Filling this in is the highest-leverage 20 minutes you'll spend in Aidelly. Do it once, and every AI surface downstream gets sharper.

This guide walks you through:

1. The three sections of Brand Profile (Voice, Documents, Memory)
2. What to write in each
3. How brand memory grows over time
4. How to confirm it's working

Before you start

Pull together a few things to copy from:

• 5–10 of your best posts (you'll use these to teach Aidelly your voice)
• A clear sense of your audience (one sentence is enough)
• Any words/phrases you specifically avoid (jargon you hate, AI tells, banned competitor names)

You don't need everything ready before starting — you can come back and add more later.

Step 1 — Open Brand Profile

1. In the left sidebar, click 🎨 Brand (or Workspace Settings → Brand Profile).
2. The profile opens with tabs at the top: Voice, Documents, Memory, Avatar, Watermark. The first three teach Aidelly how to write; the last two give it visual reference material.

Step 2 — Fill in Voice

This is the biggest section and the most important.

1. Click the Voice tab.
2. Fill in each field:
   • Brand name — what you call yourself publicly.
   • One-line description — what you do, for whom. Example: "Aidelly is the all-in-one social media platform for indie founders and solo creators."
   • Tone descriptors — pick 3–5 adjectives. Example: clear, warm, slightly contrarian, no-hype.
   • Voice description — 2–4 sentences in your own words about how you sound. Example: "We write like a smart friend explaining something at a coffee shop. We use plain language. We're not afraid to be opinionated."
   • Writing style notes — concrete rules. Example: "Short paragraphs. Lowercase 'i' when casual. No em-dashes. Always end with a question or a punchy statement."
   • Target audience — one paragraph. Example: "Indie SaaS founders running their own social, no time for a marketing team. Skeptical of AI hype, looking for tools that respect their time."
   • Industry — pick from the dropdown.
   • Keywords — comma-separated topics you write about. Example: bootstrapping, indie SaaS, creator economy, AI tools.
3. Scroll to Words to avoid and list any. Example: unlock, delve, game-changer, leverage, synergy.
4. Click Save voice.

The single biggest tip: be specific. Generic answers ("professional but friendly") produce generic AI output. Concrete answers ("we explain like Stripe docs but with the warmth of an Anthropic blog post") produce sharp AI output.

Step 3 — Add brand documents

Documents teach Aidelly your voice by example.

1. Click the Documents tab.
2. Click + Add document and pick a source:
   • Paste text — paste 5–10 of your best posts or a tone-of-voice doc.
   • Upload file — PDF or Markdown (max 10 MB each).
   • Connect URL — point at a blog post or about page; Aidelly fetches and indexes it.
3. Tag each document by purpose (Voice example / Product description / Audience research) so retrieval is precise.
4. Click Save.

Documents are indexed in the background; usually ready in under a minute.

Step 4 — Watch brand memory grow

Brand memory is the long-running learning loop.

1. Click the Memory tab.
2. You'll see a list of observations Aidelly has stored about your brand over time. Examples:
   • "User often opens posts with a question."
   • "User prefers carousels for educational content, single images for opinion posts."
   • "User has consistently approved AI drafts that reference indie founder pain points."
3. Each observation has a confidence score and the source (which post or interaction surfaced it).
4. You can:
   • Pin observations you want Aidelly to weight heavily.
   • Edit observations that are slightly off.
   • Delete observations that are wrong.

Brand memory grows automatically from your post performance, edits to AI drafts, and approvals/rejections in the review queue. You don't need to manage it actively, but it pays to read it monthly.

Step 5 — (Optional) Add a brand avatar

The Avatar tab is for the visual half of brand. Upload a clear photo of yourself (or the face of the brand — a founder, mascot, anchor) and Aidelly can reference it when generating images that should feature you.

1. Click the Avatar tab.
2. Drag a JPG / PNG / WebP onto the drop zone (max 2 MB), or click to browse.
3. Confirm the preview looks right.
4. The avatar is saved automatically.

When does Aidelly use it? Whenever you ask for an image that includes you — "make a launch announcement card with my photo," "create a podcast cover with me on it" — the AI image generator pulls the avatar as a reference. Without an avatar, Aidelly falls back to a generic placeholder figure.

Click Remove any time to clear the avatar. The brand profile keeps working without it; only AI-image-of-you outputs change.

Avatars are stored per workspace, so an agency can give each client its own face without cross-pollination.

Step 6 — Confirm it's working

The fastest test:

1. Open Create Post.
2. Use any AI assist (caption suggestions, repurpose, idea polish).
3. Look at the output. Does it sound like you?

If yes, great — Brand Profile is doing its job.

If no, the most likely fix is the Voice description field. Most people write something generic there. Rewrite it to be uncomfortably specific about what makes your writing yours.

Common pitfalls

• AI output still sounds generic. Voice description is too vague. Open it and add concrete style rules ("Short paragraphs. No exclamation marks. Open with a contrarian statement.").
• Brand memory contradicts itself. Two observations pull in opposite directions. Pin the one you want, delete or edit the other.
• The "words to avoid" list isn't being respected. Confirm the words are in the right field (Voice tab, not Memory). Some words are so common in English they slip through — keep the list focused on phrases you really hate.
• Documents weren't indexed. Check file size (under 10 MB) and format. PDFs with scanned text instead of selectable text often fail; convert them to text first.

What to do next

• Generate content using the profile via Create Post or Idea Board
• Watch Creator Clone suggestions stay in your voice instead of the source creator's
• Approve AI inbox replies in Review & Automation — every approval feeds Brand Memory

Related guides

• Idea Board — polish uses Brand Profile directly
• Image Editor — image generation respects brand colors/fonts
• Inbox Automations — AI replies use Brand Voice
• Review & Automation — approvals feed Brand Memory