Posting Cooldowns
Per-account, per-platform throttles so back-to-back posts never trip platform rate limits or look spammy.
What cooldowns are for
The fastest way to get an account rate-limited (or shadow-banned) is to publish 5 posts to the same platform in 10 minutes. Cooldowns enforce a minimum gap between posts on each account — so even if your queue, automation, or Bulk Fill wants to fire rapid-fire, Aidelly spaces them out.
Cooldowns are platform-aware: a 6-hour Instagram cooldown and a 30-minute X cooldown can coexist on the same connection set.
How is this different from "Scheduled post delays"?
| Scheduled post delays | Posting cooldowns | |
|---|---|---|
| Scope | Global "don't fire two at the same second" guardrail | Per-account, per-platform minimum gap |
| Configurable | Off / on | Per-account, custom gap |
| Purpose | Prevent simultaneous fires | Prevent burst publishing |
Cooldowns are the meaningful protection. Scheduled delays are a low-level safety net.
How to access
- Open Settings → Cooldowns.
- The page lists every connected account grouped by platform.
Step 1 — Set a per-account cooldown
- Find the account in the list.
- Pick a cooldown from the dropdown: None, 15 min, 30 min, 1 hour, 3 hours, 6 hours, 24 hours, or Custom.
- Save.
The cooldown takes effect immediately for any new post you queue.
Sensible defaults: Instagram 4–6 hours, X 30 min, LinkedIn 2 hours, TikTok 6 hours. These are not platform-enforced limits — they're algorithmic-friendly cadences.
Step 2 — Schedule conflict warnings
When you schedule a post inside the cooldown window of the previous post on the same account, Aidelly catches it at schedule time and shows a banner:
"This post is 1h 12min after the last Instagram post — within your 4-hour cooldown. Choose what to do:"
Three options:
- Slide to next legal slot — Aidelly automatically rolls the post forward to the earliest time that respects the cooldown.
- Override — publish anyway. Confirms with a second click since this is a deliberate exception.
- Cancel — don't schedule.
Step 3 — Per-post override
You can also override at the composer level for one-off campaign moments:
- In the composer, expand Advanced scheduling.
- Toggle Override account cooldown for this post.
- Schedule.
The saved cooldown stays unchanged — only this specific post bypasses it.
Cooldowns + automations
Automations, Bulk Fill, and RSS auto-post all respect cooldowns. When a bulk run would produce conflicts, it stretches the schedule forward in time to fit the cooldown gap rather than firing everything at once.
Cooldowns + Posting Sets
A Posting Set can carry a cooldown override so one preset (e.g. an event-day campaign) ignores the default cooldown while the rest of your scheduling respects it.
Common patterns
| Account | Recommended cooldown |
|---|---|
| Instagram (main brand) | 4–6 hours |
| Instagram (test / second handle) | 6–12 hours |
| X / Twitter | 15–60 min |
| 2–4 hours | |
| TikTok | 4–8 hours |
| 30 min | |
| Mastodon | 30 min |
Related guides
- Content Calendar — cooldown gaps render as a visual indicator on the calendar.
- Bulk Fill — bulk runs respect cooldowns automatically.
- Posting Sets — per-preset cooldown overrides.