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Posting Cooldowns

Per-account, per-platform throttles so back-to-back posts never trip platform rate limits or look spammy.

What cooldowns are for

The fastest way to get an account rate-limited (or shadow-banned) is to publish 5 posts to the same platform in 10 minutes. Cooldowns enforce a minimum gap between posts on each account — so even if your queue, automation, or Bulk Fill wants to fire rapid-fire, Aidelly spaces them out.

Cooldowns are platform-aware: a 6-hour Instagram cooldown and a 30-minute X cooldown can coexist on the same connection set.

How is this different from "Scheduled post delays"?

Scheduled post delaysPosting cooldowns
ScopeGlobal "don't fire two at the same second" guardrailPer-account, per-platform minimum gap
ConfigurableOff / onPer-account, custom gap
PurposePrevent simultaneous firesPrevent burst publishing

Cooldowns are the meaningful protection. Scheduled delays are a low-level safety net.

How to access

  1. Open Settings → Cooldowns.
  2. The page lists every connected account grouped by platform.

Step 1 — Set a per-account cooldown

  1. Find the account in the list.
  2. Pick a cooldown from the dropdown: None, 15 min, 30 min, 1 hour, 3 hours, 6 hours, 24 hours, or Custom.
  3. Save.

The cooldown takes effect immediately for any new post you queue.

Sensible defaults: Instagram 4–6 hours, X 30 min, LinkedIn 2 hours, TikTok 6 hours. These are not platform-enforced limits — they're algorithmic-friendly cadences.

Step 2 — Schedule conflict warnings

When you schedule a post inside the cooldown window of the previous post on the same account, Aidelly catches it at schedule time and shows a banner:

"This post is 1h 12min after the last Instagram post — within your 4-hour cooldown. Choose what to do:"

Three options:

  1. Slide to next legal slot — Aidelly automatically rolls the post forward to the earliest time that respects the cooldown.
  2. Override — publish anyway. Confirms with a second click since this is a deliberate exception.
  3. Cancel — don't schedule.

Step 3 — Per-post override

You can also override at the composer level for one-off campaign moments:

  1. In the composer, expand Advanced scheduling.
  2. Toggle Override account cooldown for this post.
  3. Schedule.

The saved cooldown stays unchanged — only this specific post bypasses it.

Cooldowns + automations

Automations, Bulk Fill, and RSS auto-post all respect cooldowns. When a bulk run would produce conflicts, it stretches the schedule forward in time to fit the cooldown gap rather than firing everything at once.

Common patterns

AccountRecommended cooldown
Instagram (main brand)4–6 hours
Instagram (test / second handle)6–12 hours
X / Twitter15–60 min
LinkedIn2–4 hours
TikTok4–8 hours
Pinterest30 min
Mastodon30 min
  • Content Calendar — cooldown gaps render as a visual indicator on the calendar.
  • Bulk Fill — bulk runs respect cooldowns automatically.