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Competitor Spy

Track competitor websites, pricing, and ads on a daily cadence — Aidelly summarizes changes and proposes one-click counter-moves.

What Competitor Spy is for

Manual competitor research is broken in two ways: you forget to do it for weeks, and when you do do it, you only catch the obvious changes. Competitor Spy fixes both by watching competitor surfaces (homepage, pricing page, blog, ad library) every day and pinging you only when something actually changes.

When it spots a change, it doesn't just notify you — it proposes a counter-move (a drafted post or campaign angle) so monitoring leads directly to published content.

This guide walks you through:

  1. Adding a competitor
  2. Reading the per-competitor detail page
  3. Getting the daily briefing
  4. Acting on a counter-move
  5. Managing slot-pack limits

Before you start

  • You need a Scale or higher plan — Competitor Spy is gated above the entry tier.
  • Have the competitor's root domain ready (e.g. buffer.com, not https://buffer.com/pricing/).
  • (Optional) Connect a Slack or email channel under Account Settings → Notifications to get briefings outside the app.

Step 1 — Open Competitor Spy

  1. In the left sidebar, click 🕵️ Competitor Spy.
  2. The dashboard shows your tracked competitors (empty on first run) with a + Add competitor button in the top-right.

Step 2 — Add a competitor

  1. Click + Add competitor.
  2. Enter the root domain (e.g. buffer.com).
  3. (Optional) Give it a display name (e.g. "Buffer").
  4. Click Track.
  5. The competitor appears with status: pending while Aidelly discovers their surfaces (homepage, pricing, blog, ad library). This takes 1–10 minutes.
  6. Refresh — status flips to active when discovery completes.

What gets discovered: root homepage, /pricing, /blog, ad library account if findable, key landing pages. You can add more sources manually from the detail page.

Step 3 — Read the per-competitor detail page

Click any competitor card to open their profile.

  • Sources — every URL Aidelly is watching for this competitor. Add or remove URLs here.
  • Changes feed — chronological list of changes Aidelly has detected (copy changes, new pages, pricing tweaks, new ads).
  • Snapshots — point-in-time captures of each source. Click two snapshots to diff them visually.
  • Briefing history — past briefings generated about this competitor.

Each change shows a one-line summary plus a diff link. Click into any change to see the before/after.

Step 4 — Get the daily briefing

Once a day, Aidelly compiles changes across all your tracked competitors into one briefing.

  1. The briefing arrives in Home → Today's briefing at your configured time (default 8am workspace time).
  2. (Optional) It also drops into Slack/email if you've connected those.
  3. Click Open briefing to read it.

The briefing groups changes by category: pricing, messaging, new content, ads, product. Each category has a one-paragraph summary and links to the diffs.

Step 5 — Act on a counter-move

For every meaningful change, Aidelly suggests a counter-move — a drafted post or campaign angle.

  1. In the briefing, scroll to the Suggested counter-moves section.
  2. Each card describes the move ("They lowered their entry tier — write a post comparing total value, not headline price") and shows a draft.
  3. Click Use this to send the draft to Create Post pre-filled.
  4. Edit, pick platforms, schedule.

Tip: not every change deserves a response. Skip counter-moves on minor copy changes; act on pricing, positioning, and new feature launches.

Step 6 — Adjust source coverage

Aidelly's auto-discovery is good but not perfect.

  1. Open the competitor's detail page.
  2. Click Sources in the side panel.
  3. Add URLs of pages you specifically want watched (a new landing page, a comparison page targeting you, etc.).
  4. Remove sources that are noisy (changelog pages, status pages).
  5. Set the refresh frequency per source — most should stay daily; high-velocity sources (homepage during launches) can go to 4-hourly.

Step 7 — Manage your competitor slot-packs

Like Creator Clone, plans have a fixed number of tracked competitors.

  • When you hit the cap, the + Add competitor button disables.
  • Upgrade your plan or buy a slot-pack add-on from Account Settings → Billing.
  • Archive competitors you no longer need (open the row, click Archive) to free slots.

Common pitfalls

  • A change wasn't detected. Tiny copy tweaks below the noise threshold are intentionally skipped. If you think something significant was missed, manually trigger a recrawl from the source row.
  • The briefing is overwhelming. Either you're tracking too many competitors (5–8 is a sweet spot), or some sources are too noisy. Trim sources first, competitors second.
  • The counter-move drafts sound generic. Counter-moves use your Brand Profile. Fill it in for sharper, more on-brand suggestions.
  • Status stuck on pending. Some sites block discovery crawlers. Try adding the homepage URL manually as a source.

What to do next

  • Combine with Creator Clone for a full intel picture
  • Schedule counter-move drafts from the Content Calendar
  • Configure where briefings land in Account Settings → Notifications

Creator Clone

Pick public creators you admire; Aidelly studies their posting cadence, hooks, and content mix, then turns the patterns into a weekly content plan for your brand.

Bulk Fill

Draft and schedule dozens of posts at once from a CSV — with per-account rows, a staging preview, and a credit estimate before anything goes live.